Posts Tagged » Joe Tafoya

Coast to Coast!


Feb 1, 2014 12ing, Legion of Boom™, Volume 12 Tailgate Party, Volume12 , , , , , 0 Comments

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Whether you’re on the best coast or the east coast, Volume 12 has you covered for the Superbowl!

Here in Seattle we’ve organized an epic Superbowl party… On February 2nd at The ShowBox SODO Volume 12 with support of Mercedes-Benz of Seattle and druour sponsors will be throwing the largest Super Bowl party in the state hosted by Jordan Babineaux and his friends!

The Volume 12 Super Bowl party will feature musical performance Xola Malik (also known as Kid Sensation), guest DJ/MC Druha from H206 events and food by Wolfgang Puck Catering. Mercedes-Benz of Seattle will be sponsoring the VIP Lounge – where guests can enjoy complimentary food and cocktails.

Doors open for ticketed guests at 1:30 with the game starting at 3:30pm. Tickets will not be sold and the only way into the party is by winning your tickets through Volume 12 or by visiting our sponsors! 21+ only! Here’s the link to the event page!

Meanwhile, in New York, we have taken over the Copacabana all week for the Super Bowl in New York and Created a “Legion of Boom Fan Cave” The Official 12s Hang Out & Headquarters for Super Bowl Week!

fancaveLocated in middle of Times Square NY 1 block from Super Bowl Boulevard off Broadway we’ve decked this fan cave out in Seahawks banners, Legion of Boom posters, football/Super Bowl swag & Skittles…. Now you have a place to call your home on the road!

There will be special appearance and performances throughout the week including:


Blue Thunder our Seahawks Drum Line
Blitz our Mascot
Seahawks Alumni
Seahawks Road Crew
Seahawks Alumni
Celebrity Appearances
Musical Performances & Guest DJs
Beverly Sherman

fancave2There will be a Kick Off Party, Saturday Night Rally, Tailgating & a Super Bowl viewing party, we will even be raffling off custom banners & Seahawks swag every day throughout the week.

The Fan Cave is all ages so tiny 12s are welcome and are only $6 at the door.

Here’s the link to the event page, and yes, if you decide at the spur of the moment that you want to hang out in the Fan Cave, you can purchase tickets at the door!

Volume 12 at Redmond Town Center!


Nov 29, 2013 12ing, Official Gear, Volume12 , , 0 Comments

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Happy Holidays! Volume 12 has a holiday store at Redmond Town Center! Grand opening on Black Friday! Now you can drop in to get your Volume 12 and Official Legion of Boom gear! If you’re out and about doing your shopping today, make sure you swing by to see what we’re up to!

santaAnd, check out the write up Redmond Town Center on our guys!

Here’s a great story … listen to this! Joe Tafoya and Kerry Carter are ex-Seahawks players that started their own company – JumpItMedia – after they retired from the game. They are the guys that did the “Volume 12″ promotion at the Seahawks game where we got the Guinness Book of World Records for being the loudest.

Anyway, they helped Redmond Town Center get our Celebrity Santas this year! And now have opened a store “Volume 12″ Store that has their trademarked clothing lines … “Volume 12″ and “Legion of Boom” (for our great secondary). AND they will be hosting the Celebrity Santas at their store.

They needed a good Display Area for the Santa Photos and that’s where Utopia comes in! Janis Staskowski and her staff decorated the space for the Celebrity Santas and here it is!!! The Celebrity Santas are at RTC every Friday night from 6-8pm. Our first Celebrity Santa is Marcus Trufant, a former Seattle Seahawks player. Come have your portrait taken with our Celebrity Santas and the proceeds go towards their individual charities.

Make sure you put Redmond Town Center and Volume 12 on your shopping list this year!

Get Volume 12 Updates Today!


Sep 15, 2013 Volume12, World Record Cheer , , 5 Comments

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Heads up 12th man,

We know getting connected with your mobile phone at Century Link during the game can be a challenge at times, so along with following @JoeTafoya on Twitter for in-game updates on our attempts to set the record, you should also set your Twitter account to have those tweets sent to your mobile phone as text messages (SMS) – text messages are the most reliable means of communication when the networks are as congested as they are during Seahawks home games. 

It is easy to do right from your phone if you have already linked your phone to your Twitter account, if not go here for information on how to do that first.

1.       Send a text message to 40404 with the word ON, then a space, then JoeTafoya.  Like this: On JoeTafoya

2.       You should receive a confirmation that “You’re now following @JoeTafoya. Their tweets will be sent to you. Send OFF @JoeTafoya to stop.”

For those fans that don’t have Twitter accounts but want to stay informed during the game, you can get Joe’s tweets sent to your phone as text messages without even needing to create a full Twitter account.  More info on this available here.

1.       Just send a text to 40404 with the word FOLLOW, then a space, then  JoeTafoya.  Like this: Follow JoeTafoya (or follow- space – @joetafoya, we tried both)

2.       You should receive a confirmation that says “Welcome to Twitter! You’re now following @JoeTafoya and you’ll receive their Tweets on your phone (Std msg/data rates apply. Reply w/ STOP to quit)”

Here’s what it looks like from our phone!


This will move your communication from Twitter which requires a data connection to text, which does not require the data connection.

Have a great time today 12th Man! You’re amazing and we’ve got this covered!

What is Volume 12?


Sep 12, 2013 , , 0 Comments

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We’re so excited about the World Record Cheer being right around the corner! However, with all the media coverage, we think there might be a few folks out there who aren’t sure what Volume 12 is. So we went ahead and had our co-founders, Joe and Kerry, make a video so all our fans will be “in the know!”

Without further ado, Joe and Kerry, owners of Volume 12!


We’d love to hear your comments!

And the Countdown Begins!


Sep 10, 2013 In The News, Volume 12 Tailgate Party, Volume12, World Record Cheer , , , , 0 Comments


Former Seahawks Kerry Carter and Joe Tafoya talk Volume 12 with Chris Egan at Northwest Cable News

Winning isn’t everything, but it beats anything that comes in second. – Paul “Bear” Bryant

The countdown begins! Sunday night’s game on September 15th against the 49ers is right around the corner…. as is the Guinness World Record attempt at loudest crowd cheer.

Here at Volume 12, we’re so excited we can hardly contain ourselves. We’re thrilled to be able to give the 12th man the opportunity to compete for the loudest crowd cheer. We view this as a chance for the 12th man to compete right along with the team on the field. We know there are other fan bases out there that believe they’re the loudest. This is a contest that isn’t decided on Facebook  or on chat boards or via Twitter. This contest, like football, is decided at the stadium, under the lights, with the help of the teammate next to you. One crowd, one voice, one cheer!

If you’re going to the game on the 15th, we hope you’ll do your part to lift us to a world record! If you don’t have tickets, please plan on joining us at the Official Volume 12 Tailgate Party. Tickets are $25 and you can buy them here! Even if you are going to the game, buy a ticket and come do the best pregame ever with us at the Pyramid Alehouse, with swag bags, food and drink specials and select Seahawks alumni! We’ll be projecting the game onto the big screen on the outside of the Pyramid Alehouse, thanks to our friends at Redmond IPic Movie Theaters! We think you can cheer loud enough to help out the fans in the stadium! And yes, earplugs will be provided! A portion of the proceeds for this event will go to the Hearing Health Foundation!

Come help your team and your fans kick football butt!


Legion of Boom™ Returns to Seattle


Aug 14, 2013 In The News, Legion of Boom™, Seattle, Volume12 , , , , , , , 0 Comments


Sure, the home-field is an advantage — but so is having a lot of talent.
~ Dan Marino

There are some traditions that are just a matter of hometown pride, especially when connected to our beloved Seahawks.

We all know about the history of the 12th Man and how the number 12 was retired…

After Seattle’s big 1983 playoff victory at Miami, Coach Knox said “this team does not play alone, we play with an extra man, a twelfth man — our fans.” Before the final game of the 1984 season, the Seahawks retired the number 12, meaning it could never be worn by any players; it was a symbolic act unprecedented in professional sports.

And then there’s our tradition of raising the 12th Man flag in the stadium…

The crowd noise from the King Dome followed the Seahawks into their new stadium in 2002. In recognition of the home field advantage fans helped create, the Seahawks installed a flagpole above the south end zone in 2003 and made the raising of a 12th Man flag part of every pregame ritual. Our identity was molded by the ones before us.

Over the last few months, we’ve seen the momentum of #Volume12, powered by former Seahawks Joe Tafoya and Kerry Carter from JumpIt Media. Using their experience as former Seahawks and current proprietors of a dynamic marketing and consulting agency, Joe and Kerry have taken it upon themselves to assure that #Volume12 continues to be connected to Seahawks fans by initiating the Guinness World Record attempt on September 15th at CenturyLink Field.

legion of boom

More recently, Joe and Kerry have brought Legion of Boom™ back to Seattle. Wondering why there aren’t Legion of Boom™ products for sale? A company from another state held the trademark and wouldn’t allow anyone licensing rights. After a lot of hard work and negotiation, #Volume12 has successfully acquired the rights to LEGION OF BOOM™ and brings it to the great Northwest and the rightful owners, Seahawks Fans! We are moving quickly with major partners to get something into your hands soon! We have some big things on the horizon for our 12′s and can’t wait for the season to start!

Joe and Kerry want to know, If you could buy any Legion of Boom™ product, what would be?

What’s Behind the Volume12 – An Investigative Report


Aug 4, 2013 In The News, Seattle, Volume12, World Record Cheer , , , , , , 0 Comments


If you’ve been watching, listening or reading anything about the Seahawks in the last few weeks, you’ll have likely heard about the World Record Cheer. It’s no secret that on the 15th of September game against the San Francisco 49ers, Seahawks fans are attempting to break the Guinness Book of World Record for the Loudest Fan Cheer in a Stadium.

But there are some questions that need answers… Who’s behind it? How did it get started? Is this just a gimmick?

This reporter went in search of answers to these questions and more.  Ultimately, the trail led to these two gentlemen…


Joe Tafoya and Kerry Carter, former Seahawks players and co-founders of JumpIt Media Inc, a multimedia marketing and brand enhancement agency.

Joe and Kerry, thanks for meeting with me. I know there’s a lot of curiosity about Volume12 and what this attempt means.

Tell me, what’s behind JumpIt Media? How did it get started?

Kerry- JumpIt Media is the perfect culmination of our background and professional experience in football and the technology sector. After finishing our pro football careers, Joe and I lead the acquisition of a software development company in 2010. We gained valuable insight and experience and continued to explore ways that we could leverage our expertise while playing to our strengths. We now live at the intersection of sports, technology, and entertainment and have found unique ways to provide our services to High Profile Influencers and organizations alike. We use technology as a tool and employ strategies to connect individuals and businesses looking to leverage influence to create positive and profitable opportunities and experiences.

What kind of events have you produced?

Kerry- The most recent event that we produced was the Richard Sherman Celebrity Softball Game. This consisted of a 3 month social media campaign along with securing sponsors, advertisers and game day execution. In the past we have done everything from private VIP functions to Superbowl parties with over 30 events in 2012 alone. We partnered up with At&t at SXSW in 2012 to put on a Hackathon which was the highest rated event of SXSW interactive according to Radian 6. Needless to say our events are quite varied but our focus is always the same, engagement and measurable return on investment.

How did this expertise lead to this Guinness world record attempt?

Joe- As former players turned fans running the events, we are in a unique position to observe the player/fan relationship. We understand the interaction on a level that most people never get to see. With so much excitement around the upcoming season, fans are doing everything they can to get close to the team and show their support. Everyone from the die-hard King Dome fans that have followed since the wave was made popular to newly joined fans with fresh enthusiasm, are buying into the excitement.  We recognized the opportunity to give fans a way to channel that passion by creating a movement that everyone can get behind.

What do you hope to accomplish with this world record attempt?

Joe - We believe that fans should play a larger role in the game and in the community. We hope to use the Volume 12 banner as a way to unite all Seahawks fans for a common purpose. This attempt is the beginning of a fan movement that will give voice and movement to a dedicated fan base. When we reach Volume 12, the 12th man is a powerful force with unlimited potential.

What’s in it for the fans? How do they benefit?

Joe- The Seahawks 12th Man has always had an identity. Loud, devoted and intelligent. They’ve never been afraid to show the world how to be a first-rate fan. We only hope to promote that identity and remind the rest of the NFL (and fans everywhere) about what makes them so great. This attempt will bring attention to something that needs recognition – Their passion for the team they love. They get the chance to own a world record and a small piece of history.

Kerry- The fans are what drives the sports world. Through their support, participation, and enthusiasm we are afforded the opportunity to be continually entertained. Volume 12 represents the fans and gives them something that they can take ownership of and be proud of. We speak directly to the fans when we say: This is your chance to have your voice heard, directly benefit local causes and uplift your community. Volume 12 is the vehicle and you, the fans are the engine.

Are the Seahawks involved in anyway?

Joe- The Seahawks are aware of the attempt and support their fans 100%. They are excited to see the fans taking ownership of this.

How can people become involved?

Joe- People can get involved by voicing their opinion and ideas through social media. We encourage participation and want to hear from you. Please submit a message on our website in the contact section by filling out the message form. We are fully engaged with the audience and will respond to all legitimate requests and ideas. This is for the fans by the fans. We are also putting together a fan council led by the Sea-hawkers chapter presidents.

How can folks get the Volume 12 banners and other merchandise?

Kerry- We will soon be launching a full apparel line under the Volume 12 brand and it will be available via our website,,  and Facebook storefront. A portion of the proceeds of each item will be donated to a local cause voted on by the fans, having a direct impact on your local community.

How can fans connect with you?

Joe - @joetafoya

Kerry - @kerrycarter

Any last thoughts you want to share?

Joe- Don’t be afraid of success!

Kerry- What you do really does speak Volumes. Don’t underestimate the effect of passion and positivity.

Thanks for your time, gentlemen. Can we contact you if we have more questions?

Joe - Absolutely!

Kerry - We’ll have more to share!